Nike NYFW
Real heat. Real-time drops.

For Nike's New York Fashion Week campaign, the team partnered with creative director Hassan Rahim to design and build a digital experience that mapped product drops across the city in real time. Drawing on the visual history of New York's subway system, the team developed a heat map-style interface where locations illuminated on hover — transforming a functional campaign hub into something worth exploring. Motion carried the concept beyond the screen, with social graphics extending the map's signature animations into a broader campaign presence. The result was a cohesive digital world that felt as layered and kinetic as the city it was built around.