Craig Fowler is an art director and developer who builds brand identities and design systems that hold. Based in Los Angeles, working everywhere it matters.

Los Angeles Clippers
Luxe Collective
Motion Studio
Apex Ventures
Ethereal Labs
Creating change for culture-driven organizations

About

As a UX Designer/Visual Design Lead, I worked actively crafting the experience since the early stages through strategy, concepts, and sprints. Later on, I led the Visual Design team into creating a Design System architecture and a Design Framework while providing support for feature teams. I worked closely with the Engineers , building the prototypes to get the best research findings that helped define the project’s success.
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Info & Services

Industries

  • Technology
  • Health
  • Hospitality
  • Art & Architecture
  • E-Commerce
  • Sport
  • Fashion & Culture
  • Education
  • Non-Profit
  • SASS

Services

  • Creative Direction
  • Strategy
  • Brand Identity
  • Art Direction
  • Digital Design
  • Packaging
  • Web Development
  • UI/UX
  • Naming
  • Copywriting

Approach

Vision

We invent, prototype, and architect new products. Our clients trust us to lead product innovation, pushing the creative application of technology to define a clear vision for the future.

Focus

Our teams are small, senior, and focused. We’re not full-service and we don’t hire out. A consistent team, led by one of our partners, is dedicated to every project.

Quality

We invest in artistic quality as an essential differentiator. The products we design and launch break through algorithmic conformity without sacrificing functionality.

Outcomes

We think and act like product owners. We start every project with outcomes in mind, and have a proven track record of creating meaningful impact for our clients.