Raising steelhead trout the right way.

We partnered with Reverence to rethink how farmed fish shows up in the world. Our goal was simple: make it feel human.

We redesigned Reverence’s packaging system from the ground up, introducing a more organic visual language that feels warm, honest, and approachable—without losing shelf impact. Alongside the new packaging, we creative directed photography that highlights texture, restraint, and real food moments, helping the product feel less industrial and more familiar.

The result is a brand tone that reframes farm fishing as something transparent, responsible, and accessible. By softening the category and stripping away intimidation, we helped Reverence stand out on shelf and connect with a broader, mass-market audience—without compromising its values.