We aim to find a softness that connects.

Howler is the creative studio of Craig Fowler—a place for brand identity, digital experiences, and campaigns that prioritize clarity over noise. We work with culture-driven organizations, from Fortune 500 brands to venture-backed startups, helping them figure out what they're really trying to say and building the visual systems to say it well.

Over 15 years, we've partnered with Nike, Red Bull North America, ComplexCon, UCLA, Axios Media, and early-stage companies building something meaningful. The work spans integrated campaigns, brand identities, political initiatives, and digital platforms—united by a focus on finding what actually matters and crafting experiences that connect rather than just communicate.

We're drawn to projects that require both strategic thinking and creative craft. Whether it's a seasonal product launch, a civic awareness campaign, or a brand built from scratch, the goal is the same: cut through the complexity, find the truth, and make work that resonates.

Services

• Naming, Brand identity, Brand evolution, Design systems, Brand positioning, Brand audits, Guidelines
• Creative direction, Campaign, Photography, Data visualization, Copywriting, Digital, Website design
• Prototyping, Web development, eCommerce, CMS integration