Built from surf, skate, and the space in between

Noon Goons is a Los Angeles–based menswear label defined by a sharp, insider perspective on Southern California subculture. Founded by Kurt Narmore, the brand blends surf, skate, and street influences with refined fabrication and production—resulting in everyday garments that feel familiar, but slightly off-axis.

We designed and built the Noon Goons website from the ground up, serving as creative directors across the digital experience and imagery. The site was conceived as an extension of the brand’s worldview: grounded, confident, and culturally fluent. Through a restrained yet expressive visual system, we highlighted the tension between utility and edge that defines the collections, while giving space to collaborations with artists and musicians that shape the brand’s identity. The final experience positions Noon Goons as both a global fashion label and a distinctly Los Angeles cultural export.